Ford Bronco Concept

F ord created a huge buzz back at the 2004 Detroit Auto Show by unveiling this CUV concept based visually on the ’66 Ford Bronco, which has become something of a cult classic amongst off-roaders. The images spread like wildfire around both mainstream news outlets and in online forums. But alas, like so many beautiful things, what lay underneath the Bronco couldn’t match its attractive exterior.

The primary problem: the New Bronco would lack the necessary off-roading chops and V8 engine of its predecessor, essentially rendering it a shell of its former self.

The Bronco, if introduced today as planned back in ’04, would rely heavily on its outward design to compensate what it lacks in functionality. With a 2.0-liter turbo-diesel four banger, it’d hardly compete with other retro off-roaders like the Toyota FJ Cruiser.

Which is fine, but why raise a dead icon if only to have it compete with the Chevy Aveo or a Scion? Sounds more like kicking a dead horse, unfortunately. -JR

PHOTO GALLERY AT RIGHT.

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Ford Bronco Concept

Ford Bronco Concept

A great design visually-inspired by the '66 Bronco. Will Ford build it? And just how Ford Tough will it be?

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